{"id":122,"date":"2020-12-24T09:15:16","date_gmt":"2020-12-24T08:15:16","guid":{"rendered":"https:\/\/soy.adadepaula.com\/home\/"},"modified":"2025-08-05T19:27:16","modified_gmt":"2025-08-05T17:27:16","slug":"home","status":"publish","type":"page","link":"https:\/\/soy.adadepaula.com\/en\/","title":{"rendered":"Pr\u00f3logo"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"122\" class=\"elementor elementor-122\">\n\t\t\t\t<div class=\"aux-parallax-section elementor-element elementor-element-d43b8a5 e-flex e-con-boxed e-con e-parent\" data-id=\"d43b8a5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c172b62 e-con-full e-flex e-con e-child\" data-id=\"c172b62\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30d7e24 aux-appear-watch-animation aux-slide-from-bot elementor-widget__width-inherit elementor-widget elementor-widget-aux_modern_heading\" data-id=\"30d7e24\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h3 class=\"aux-modern-heading-primary\">Pienso como creativa. Act\u00fao como estratega\n<\/h3><h2 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-before\">Marketing con sentido. <\/span><span class=\"aux-head-highlight\">Cuando lo necesitas<\/span><\/h2><div class=\"aux-modern-heading-description\"><p>Combino visi\u00f3n, enfoque y energ\u00eda para impulsar marcas, equipos y proyectos con sentido. Cuento con m\u00e1s de 15 a\u00f1os de experiencia, 10 de ellos liderando equipos de marketing y ventas. Especialista en marketing y posicionamiento de marca. Disponible para proyectos donde se necesite direcci\u00f3n, visi\u00f3n, creatividad y r\u00e1pida ejecuci\u00f3n.<\/p><\/div><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d18bcf aux-appear-watch-animation aux-scale-down elementor-widget elementor-widget-aux_modern_button\" data-id=\"8d18bcf\" data-element_type=\"widget\" data-widget_type=\"aux_modern_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"aux-modern-button-wrapper aux-modern-button-align-left\" >\n                    <a class=\"aux-modern-button aux-black aux-modern-button-md aux-modern-button-normal aux-modern-button-default aux-icon-\" href=\"https:\/\/soy.adadepaula.com\/en\/siguiente-capitulo\/\">\n                <div class=\"aux-overlay\"><\/div>\n                                    <div class=\"aux-icon\">\n                                            <\/div>\n                                <div class=\"aux-text\">\n<span class=\"aux-text-before\">Descubre c\u00f3mo puedo ayudarte<\/span>                <\/div>\n            <\/a>\n            \n    <\/div>\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aux-scroll-anim elementor-element elementor-element-e9ca8ea elementor-widget__width-auto aux-appear-watch-animation aux-rotate-in elementor-widget elementor-widget-aux_simple_svg\" data-move-in=\"rotateIn\" data-move-out=\"rotateIn\" data-axis-x=\"200\" data-axis-y=\"200\" data-rotate=\"150\" data-scale=\"1\" data-vp-top=\"0.5\" data-vp-bot=\"0.5\" data-el-top=\"0.2\" data-scroll-animation-off=\"1024\" data-id=\"e9ca8ea\" data-element_type=\"widget\" data-widget_type=\"aux_simple_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"aux-widget-container aux-simple-svg-container\">\n        <div class=\"aux-widget-container-inner\">\n            <div class=\"aux-the-svg\"><img decoding=\"async\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2020\/12\/Polygon-hero-left.svg\" title=\"demo-attachment-183-Polygon-hero-left\" alt=\"demo-attachment-183-Polygon-hero-left\" loading=\"lazy\" \/><\/div>\n        <\/div>\n    <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-40114a5 e-con-full e-flex e-con e-child\" data-id=\"40114a5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"aux-scroll-anim elementor-element elementor-element-0db22b0 aux-appear-watch-animation aux-scale-up aux-shpe-type-circle elementor-widget elementor-widget-aux_simple_shape\" data-move-in=\"rotateIn\" data-move-out=\"rotateIn\" data-axis-x=\"200\" data-axis-y=\"200\" data-rotate=\"6\" data-scale=\"1\" data-vp-top=\"0.5\" data-vp-bot=\"0.5\" data-el-top=\"0.2\" data-scroll-animation-off=\"0\" data-id=\"0db22b0\" data-element_type=\"widget\" data-widget_type=\"aux_simple_shape.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"aux-widget-container aux-simple-shape-container\">\n        <div class=\"aux-widget-container-inner\">\n            <div class=\"aux-the-shape\"><\/div>\n        <\/div>\n    <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aux-scroll-anim elementor-element elementor-element-d8d0263 elementor-widget__width-auto aux-appear-watch-animation aux-rotate-in elementor-widget elementor-widget-aux_simple_svg\" data-move-in=\"\" data-move-out=\"\" data-axis-x=\"200\" data-axis-y=\"200\" data-rotate=\"15\" data-scale=\"1\" data-vp-top=\"0.5\" data-vp-bot=\"0.5\" data-el-top=\"0.2\" data-scroll-animation-off=\"1024\" data-id=\"d8d0263\" data-element_type=\"widget\" data-widget_type=\"aux_simple_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"aux-widget-container aux-simple-svg-container\">\n        <div class=\"aux-widget-container-inner\">\n            <div class=\"aux-the-svg\"><img decoding=\"async\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2020\/12\/Polygon-hero-right.svg\" title=\"demo-attachment-184-Polygon-hero-right\" alt=\"demo-attachment-184-Polygon-hero-right\" loading=\"lazy\" \/><\/div>\n        <\/div>\n    <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aux-scroll-anim elementor-element elementor-element-fdc9c45 aux-appear-watch-animation aux-scale-down e-transform elementor-widget elementor-widget-aux_image\" data-move-in=\"moveHorizontal\" data-move-out=\"moveHorizontal\" data-axis-x=\"5\" data-axis-y=\"200\" data-rotate=\"90\" data-scale=\"1\" data-vp-top=\"0.5\" data-vp-bot=\"0.5\" data-el-top=\"0.2\" data-scroll-animation-off=\"1024\" data-id=\"fdc9c45\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"aux_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-image aux-alignnone aux-parent-au130101a8\">\n    <div class=\"aux-media-hint-frame\">\n        <div class=\"aux-media-image\" >\n        \n            \n\n            \n            <img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-Chief-Marketing-Officer-min-1-768x768.jpg\" class=\"aux-attachment aux-featured-image aux-attachment-id-224\" alt=\"Paula Lax - Chief Marketing Officer\" srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-Chief-Marketing-Officer-min-1-150x150.jpg 150w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-Chief-Marketing-Officer-min-1-300x300.jpg 300w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-Chief-Marketing-Officer-min-1-768x768.jpg 768w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-Chief-Marketing-Officer-min-1-1024x1024.jpg 1024w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-Chief-Marketing-Officer-min-1-768x768.jpg 768w\" data-ratio=\"1\" data-original-w=\"2560\" sizes=\"(max-width:479px) 480px,(max-width:767px) 768px,(max-width:1023px) 1024px,768px\" \/>            \n                <\/div>\n    <\/div>\n\n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"aux-scroll-anim elementor-element elementor-element-ca818a1 elementor-widget__width-auto elementor-widget elementor-widget-aux_simple_svg\" data-move-in=\"moveVertical\" data-move-out=\"moveVertical\" data-axis-x=\"200\" data-axis-y=\"30\" data-rotate=\"90\" data-scale=\"1\" data-vp-top=\"0.5\" data-vp-bot=\"0.5\" data-el-top=\"0.2\" data-scroll-animation-off=\"1024\" data-id=\"ca818a1\" data-element_type=\"widget\" data-widget_type=\"aux_simple_svg.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"aux-widget-container aux-simple-svg-container\">\n        <div class=\"aux-widget-container-inner\">\n            <div class=\"aux-the-svg\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"45.616\" height=\"45.616\" viewbox=\"0 0 45.616 45.616\">\r\n  <g id=\"circle_pattern_-_right\" data-name=\"circle pattern - right\" transform=\"translate(977.862 -1499) rotate(90)\">\r\n    <circle id=\"Ellipse_2\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1499 932.246)\" fill=\"#b52886\" \/>\r\n    <circle id=\"Ellipse_2-2\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1517.246 932.246)\" fill=\"#f2b90b\" \/>\r\n    <circle id=\"Ellipse_2-3\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1535.493 932.246)\" fill=\"#38b39b\" \/>\r\n    <circle id=\"Ellipse_2-4\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1499 950.493)\" fill=\"#ffbd10\" \/>\r\n    <circle id=\"Ellipse_2-5\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1517.246 950.493)\" fill=\"#ffbd10\" \/>\r\n    <circle id=\"Ellipse_2-6\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1535.493 950.493)\" fill=\"#ffbd10\" \/>\r\n    <circle id=\"Ellipse_2-7\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1499 968.739)\" fill=\"#ffbd10\" \/>\r\n    <circle id=\"Ellipse_2-8\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1517.246 968.739)\" fill=\"#ffbd10\" \/>\r\n    <circle id=\"Ellipse_2-9\" data-name=\"Ellipse 2\" cx=\"4.562\" cy=\"4.562\" r=\"4.562\" transform=\"translate(1535.493 968.739)\" fill=\"#ffbd10\" \/>\r\n  <\/g>\r\n<\/svg>\r\n<\/div>\n        <\/div>\n    <\/div>\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-c55f516 e-flex e-con-boxed e-con e-parent\" data-id=\"c55f516\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2da3be elementor-widget elementor-widget-spacer\" data-id=\"f2da3be\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-324cd6d e-flex e-con-boxed e-con e-parent\" data-id=\"324cd6d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87603db e-con-full e-flex e-con e-child\" data-id=\"87603db\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1fc13f elementor-widget elementor-widget-counter\" data-id=\"f1fc13f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">ventas gestionadas<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\"><\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"400\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\">M<\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94ccd64 e-con-full e-flex e-con e-child\" data-id=\"94ccd64\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e20cd6f elementor-widget elementor-widget-counter\" data-id=\"e20cd6f\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">a\u00f1os de experiencia<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"15\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad7e0b7 e-con-full e-flex e-con e-child\" data-id=\"ad7e0b7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b599b1 elementor-widget elementor-widget-counter\" data-id=\"5b599b1\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">marcas y poductos lanzados<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"30\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9622fd5 e-con-full e-flex e-con e-child\" data-id=\"9622fd5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3a93b elementor-widget elementor-widget-counter\" data-id=\"cd3a93b\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">ferias y eventos<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"100\" data-from-value=\"0\" data-delimiter=\",\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1664aac e-con-full e-flex e-con e-child\" data-id=\"1664aac\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6ede029 elementor-widget elementor-widget-counter\" data-id=\"6ede029\" data-element_type=\"widget\" data-widget_type=\"counter.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-counter\">\n\t\t\t<p class=\"elementor-counter-title\">ideas y soluciones para ti<\/p>\t\t\t<div class=\"elementor-counter-number-wrapper\">\n\t\t\t\t<span class=\"elementor-counter-number-prefix\">+<\/span>\n\t\t\t\t<span class=\"elementor-counter-number\" data-duration=\"2000\" data-to-value=\"1000\" data-from-value=\"0\">0<\/span>\n\t\t\t\t<span class=\"elementor-counter-number-suffix\"><\/span>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-5b433f7 e-flex e-con-boxed e-con e-parent\" data-id=\"5b433f7\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff1f4cf elementor-widget elementor-widget-spacer\" data-id=\"ff1f4cf\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-3c330d1 e-flex e-con-boxed e-con e-parent\" data-id=\"3c330d1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a07ad0c e-con-full e-transform e-flex e-con e-child\" data-id=\"a07ad0c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:-4,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b1b9c3 e-transform elementor-widget elementor-widget-image\" data-id=\"2b1b9c3\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1000\" height=\"707\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-marketing.png\" class=\"attachment-large size-large wp-image-524\" alt=\"Paula Lax marketing\" srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-marketing.png 1000w, https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Paula-Lax-marketing-200x141.png 200w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbf7e7d elementor-widget elementor-widget-spacer\" data-id=\"bbf7e7d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e73e18f e-con-full e-flex e-con e-child\" data-id=\"e73e18f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aca2fea aux-appear-watch-animation aux-fade-in elementor-widget__width-initial elementor-widget elementor-widget-aux_modern_heading\" data-id=\"aca2fea\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h3 class=\"aux-modern-heading-primary\"><span>Conoce mi<\/span> historia<\/h3><h2 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-highlight\">Pienso. Creo. Ejecuto<\/span><\/h2><div class=\"aux-modern-heading-description\"><p data-start=\"235\" data-end=\"597\">Cuento con m\u00e1s de <strong data-start=\"253\" data-end=\"279\">15 a\u00f1os de experiencia<\/strong> en marketing, comunicaci\u00f3n y direcci\u00f3n de ventas, y m\u00e1s de 5 liderando la estrategia global de una empresa cotizada. He estado al frente de <strong data-start=\"420\" data-end=\"447\">equipos internacionales<\/strong>, lanzado <strong data-start=\"457\" data-end=\"482\">productos innovadores<\/strong>, gestionado <strong data-start=\"495\" data-end=\"530\">reputaci\u00f3n en momentos cr\u00edticos<\/strong> y acompa\u00f1ado procesos de transformaci\u00f3n organizativa y financiera.<\/p><p data-start=\"599\" data-end=\"796\">Mi trayectoria me ha llevado por <strong data-start=\"632\" data-end=\"703\">agencias, medios, entornos multiculturales y compa\u00f1\u00edas tecnol\u00f3gicas<\/strong>, lo que me ha dado una <strong data-start=\"727\" data-end=\"760\">visi\u00f3n panor\u00e1mica del negocio<\/strong> y una gran capacidad de adaptaci\u00f3n.<\/p><p data-start=\"798\" data-end=\"888\"><strong data-start=\"798\" data-end=\"846\">Domino tanto la estrategia como la ejecuci\u00f3n<\/strong>, y s\u00e9 lo que significa asumir resultados.<\/p><p data-start=\"890\" data-end=\"1028\"><strong data-start=\"890\" data-end=\"962\">Escucho con criterio, simplifico lo complejo y construyo con visi\u00f3n.<\/strong><br data-start=\"962\" data-end=\"965\" \/>Creo en las marcas que generan impacto sin fuegos artificiales.<\/p><\/div><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99c2f51 aux-appear-watch-animation aux-scale-down elementor-widget elementor-widget-aux_modern_button\" data-id=\"99c2f51\" data-element_type=\"widget\" data-widget_type=\"aux_modern_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"aux-modern-button-wrapper aux-modern-button-align-left\" >\n                    <a class=\"aux-modern-button aux-black aux-modern-button-md aux-modern-button-normal aux-modern-button-default aux-icon-\" href=\"https:\/\/soy.adadepaula.com\/en\/mi-historia\/\">\n                <div class=\"aux-overlay\"><\/div>\n                                    <div class=\"aux-icon\">\n                                            <\/div>\n                                <div class=\"aux-text\">\n<span class=\"aux-text-before\">Con\u00f3ceme mejor<\/span>                <\/div>\n            <\/a>\n            \n    <\/div>\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-c28d74d e-flex e-con-boxed e-con e-parent\" data-id=\"c28d74d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fc30955 e-con-full e-flex e-con e-child\" data-id=\"fc30955\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1b4b5f aux-appear-watch-animation aux-scale-up elementor-widget elementor-widget-aux_modern_heading\" data-id=\"c1b4b5f\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h3 class=\"aux-modern-heading-primary\">Mis <span>servicios<\/span><\/h3><h2 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-highlight\">D\u00f3nde aporto valor<\/span><\/h2><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a0f5c8 e-con-full e-flex e-con e-child\" data-id=\"7a0f5c8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-879cda7 e-con-full e-flex e-con e-child\" data-id=\"879cda7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b4b0689 aux-appear-watch-animation aux-fade-in-left-2 elementor-widget elementor-widget-aux_text\" data-id=\"b4b0689\" data-element_type=\"widget\" data-widget_type=\"aux_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-text aux-parent-au6414ce2d\">        <div class=\"aux-widget-advanced-text aux-wrap-style-simple aux-ico-pos-top aux-text-center aux-text-resp- aux-text-color-dark aux-text-widget-bg-center\" >\n        \n                            <div class=\"aux-text-widget-header\"  >\n                        <div class=\"aux-ico-box aux-ico-large aux-ico-shape-circle aux-ico-clear\">\n                            <i aria-hidden=\"true\" class=\"aux-ico auxicon auxicon-expand-1\"><\/i>                        <\/div>\n                <\/div>\n            \n            <div class=\"aux-text-inner aux-text-widget-content\">\n                                <h4 class=\"col-title\"><a href=\"https:\/\/soy.adadepaula.com\/en\/servicios\/\">Experiencia cuando la necesitas<\/a><\/h4>\n                                <div class=\"widget-content\">\n                                        <p class=\"\" data-start=\"540\" data-end=\"730\">Direcci\u00f3n de marketing senior, flexible y enfocada a resultados. <strong data-start=\"393\" data-end=\"456\">Te apoyo justo donde lo necesitas.<\/strong><\/p>                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"aux-text-widget-footer\">\n                <div class=\"aux-border-shape-none\">\n                                <\/div>\n            <\/div>\n        \n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1f328c5 e-con-full e-flex e-con e-child\" data-id=\"1f328c5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7bb943 aux-appear-watch-animation aux-fade-in-left elementor-widget elementor-widget-aux_text\" data-id=\"b7bb943\" data-element_type=\"widget\" data-widget_type=\"aux_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-text aux-parent-au672483c7\">        <div class=\"aux-widget-advanced-text aux-wrap-style-simple aux-ico-pos-top aux-text-center aux-text-resp- aux-text-color-dark aux-text-widget-bg-center\" >\n        \n                            <div class=\"aux-text-widget-header\"  >\n                        <div class=\"aux-ico-box aux-ico-large aux-ico-shape-circle aux-ico-clear\">\n                            <i aria-hidden=\"true\" class=\"aux-ico fas fa-bold\"><\/i>                        <\/div>\n                <\/div>\n            \n            <div class=\"aux-text-inner aux-text-widget-content\">\n                                <h4 class=\"col-title\"><a href=\"https:\/\/soy.adadepaula.com\/en\/servicios\/\">Branding \u00fanico y con prop\u00f3sito<\/a><\/h4>\n                                <div class=\"widget-content\">\n                                        <p class=\"\" data-start=\"216\" data-end=\"293\">Creo y reposiciono marcas con impacto, <strong data-start=\"546\" data-end=\"590\">identidad s\u00f3lida y narrativa que conecta<\/strong> con tu audiencia.<\/p>                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"aux-text-widget-footer\">\n                <div class=\"aux-border-shape-none\">\n                                <\/div>\n            <\/div>\n        \n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1b93ef e-con-full e-flex e-con e-child\" data-id=\"d1b93ef\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7742d62 aux-appear-watch-animation aux-fade-in-right elementor-widget elementor-widget-aux_text\" data-id=\"7742d62\" data-element_type=\"widget\" data-widget_type=\"aux_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-text aux-parent-au39cec6dc\">        <div class=\"aux-widget-advanced-text aux-wrap-style-simple aux-ico-pos-top aux-text-center aux-text-resp- aux-text-color-dark aux-text-widget-bg-center\" >\n        \n                            <div class=\"aux-text-widget-header\"  >\n                        <div class=\"aux-ico-box aux-ico-large aux-ico-shape-circle aux-ico-clear\">\n                            <i aria-hidden=\"true\" class=\"aux-ico auxicon auxicon-speaker-1\"><\/i>                        <\/div>\n                <\/div>\n            \n            <div class=\"aux-text-inner aux-text-widget-content\">\n                                <h4 class=\"col-title\"><a href=\"https:\/\/soy.adadepaula.com\/en\/servicios\/\">Comunicaci\u00f3n en momentos clave<\/a><\/h4>\n                                <div class=\"widget-content\">\n                                        <p class=\"\" data-start=\"336\" data-end=\"393\">Crisis, cambios o lanzamientos: te ayudo a <strong>contarlo bien lo importante y posicionarte con claridad.<\/strong><\/p>                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"aux-text-widget-footer\">\n                <div class=\"aux-border-shape-none\">\n                                <\/div>\n            <\/div>\n        \n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-926cb06 e-con-full e-flex e-con e-child\" data-id=\"926cb06\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9a61f8f aux-appear-watch-animation aux-fade-in-right-2 elementor-widget elementor-widget-aux_text\" data-id=\"9a61f8f\" data-element_type=\"widget\" data-widget_type=\"aux_text.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-text aux-parent-au1a0d80af\">        <div class=\"aux-widget-advanced-text aux-wrap-style-simple aux-ico-pos-top aux-text-center aux-text-resp- aux-text-color-dark aux-text-widget-bg-center\" >\n        \n                            <div class=\"aux-text-widget-header\"  >\n                        <div class=\"aux-ico-box aux-ico-large aux-ico-shape-circle aux-ico-clear\">\n                            <i aria-hidden=\"true\" class=\"aux-ico fas fa-people-arrows\"><\/i>                        <\/div>\n                <\/div>\n            \n            <div class=\"aux-text-inner aux-text-widget-content\">\n                                <h4 class=\"col-title\"><a href=\"https:\/\/soy.adadepaula.com\/en\/servicios\/\">Impulso comercial estrat\u00e9gico<\/a><\/h4>\n                                <div class=\"widget-content\">\n                                        <p class=\"\" data-start=\"435\" data-end=\"493\">Conecto marca, producto y cliente para <strong data-start=\"849\" data-end=\"909\">generar crecimiento con sentido y enfoque a largo plazo.<\/strong><\/p>                <\/div>\n                            <\/div>\n        <\/div>\n                    <div class=\"aux-text-widget-footer\">\n                <div class=\"aux-border-shape-none\">\n                                <\/div>\n            <\/div>\n        \n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba7b547 aux-appear-watch-animation aux-scale-down elementor-widget elementor-widget-aux_modern_button\" data-id=\"ba7b547\" data-element_type=\"widget\" data-widget_type=\"aux_modern_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t    <div class=\"aux-modern-button-wrapper aux-modern-button-align-center\" >\n                    <a class=\"aux-modern-button aux-black aux-modern-button-md aux-modern-button-normal aux-modern-button-default aux-icon-\" href=\"https:\/\/soy.adadepaula.com\/en\/servicios\/\">\n                <div class=\"aux-overlay\"><\/div>\n                                    <div class=\"aux-icon\">\n                                            <\/div>\n                                <div class=\"aux-text\">\n<span class=\"aux-text-highlighted\">Ver todo lo que puedo hacer por ti<\/span>                <\/div>\n            <\/a>\n            \n    <\/div>\n\n    \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"aux-parallax-section elementor-element elementor-element-4ca16bd e-flex e-con-boxed e-con e-parent\" data-id=\"4ca16bd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-9ddcd67 e-con-full e-flex e-con e-child\" data-id=\"9ddcd67\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cff3f63 aux-appear-watch-animation aux-fade-in-up elementor-widget elementor-widget-aux_modern_heading\" data-id=\"cff3f63\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h3 class=\"aux-modern-heading-primary\">Mis <span>cosas<\/span><\/h3><h2 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-highlight\">Aqu\u00ed hablo de marketing, tecnolog\u00eda y, por qu\u00e9 no, tambi\u00e9n de la vida.<\/span><\/h2><\/div>\n        <\/section>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48cb1f3 e-con-full e-flex e-con e-child\" data-id=\"48cb1f3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c11b19 aux-appear-watch-animation aux-fade-in-right elementor-widget elementor-widget-aux_recent_posts\" data-id=\"9c11b19\" data-element_type=\"widget\" data-settings=\"{&quot;columns&quot;:&quot;3&quot;,&quot;columns_tablet&quot;:&quot;2&quot;,&quot;columns_mobile&quot;:&quot;1&quot;}\" data-widget_type=\"aux_recent_posts.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-recent-posts aux-parent-au0bfddc10\"><div data-element-id=\"au0bfddc10\" class=\"master-carousel aux-no-js aux-mc-before-init aux--control aux-no-meta aux-ajax-view\" data-same-height=\"true\" data-wrap-controls=\"true\" data-bullet-class=\"aux-bullets aux-small aux-mask\" data-columns=\"3\"   data-navigation=\"peritem\" data-space=\"25\"  data-loop=\"yes\" data-bullets=\"false\" data-arrows=\"false\" data-responsive=\"1025:2,767:1\" ><div class=\"aux-mc-item post-891\">\n                        <article class=\"post column-entry post-891 type-post status-publish format-standard has-post-thumbnail hentry category-estrategia category-liderazgo category-marketing category-marketing-b2b tag-consultoria-ejecutiva tag-direccion-de-marketing tag-equipos-de-marketing tag-escalabilidad tag-estrategia-de-negocio tag-fractional-cmo tag-interim-cmo tag-liderazgo-empresarial tag-marca-y-posicionamiento tag-marketing-estrategico tag-marketing-flexible tag-transformacion-empresarial\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/07\/07\/por-que-un-fractional-cmo-puede-marcar-la-diferencia-en-tu-empresa\/\"><img decoding=\"async\" width=\"636\" height=\"524\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/07\/Ada-de-Paula-Fractional-CMO-40x33.png\" class=\"aux-attachment aux-featured-image attachment-636.66666666667x524.295 aux-attachment-id-892  aux-preload aux-has-preview\" alt=\"Ada de Paula CMO\" data-ratio=\"1.21\" data-original-w=\"1024\" sizes=\"auto\" data-srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/07\/Ada-de-Paula-Fractional-CMO-150x124.png 150w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/07\/Ada-de-Paula-Fractional-CMO-300x247.png 300w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/07\/Ada-de-Paula-Fractional-CMO-768x632.png 768w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/07\/Ada-de-Paula-Fractional-CMO-637x524.png 637w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/07\/Ada-de-Paula-Fractional-CMO-1014x835.png 1014w\" data-src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/07\/Ada-de-Paula-Fractional-CMO-637x524.png\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/07\/07\/por-que-un-fractional-cmo-puede-marcar-la-diferencia-en-tu-empresa\/\">\n                                            <time datetime=\"2025-07-07T18:08:49+02:00\" title=\"2025-07-07T18:08:49+02:00\" >7 de July de 2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                                                    <span class=\"entry-tax\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/category\/estrategia\/\" title=\"View all posts in Estrategia\" rel=\"category\" >Estrategia<\/a>                                    <\/span>\n                                                                                                                                            <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/07\/07\/por-que-un-fractional-cmo-puede-marcar-la-diferencia-en-tu-empresa\/\">\n                                            Un Fractional CMO marcar\u00e1 la diferencia en tu empresa                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/07\/07\/por-que-un-fractional-cmo-puede-marcar-la-diferencia-en-tu-empresa\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                        \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-mc-item post-875\">\n                        <article class=\"post column-entry post-875 type-post status-publish format-standard has-post-thumbnail hentry category-ia category-marketing category-tecnologia-y-automatizacion tag-affective-computing tag-etica-tecnologica tag-inteligencia-artificial tag-marketing-digital tag-personalizacion tag-privacidad-de-datos\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/26\/affective-computing-e-las-cookies-a-las-microexpresiones\/\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"524\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/affective-marketing-40x33.png\" class=\"aux-attachment aux-featured-image attachment-600x524.295 aux-attachment-id-876  aux-preload aux-has-preview\" alt=\"affective marketing\" data-ratio=\"1.21\" data-original-w=\"600\" sizes=\"auto\" data-srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/affective-marketing-150x124.png 150w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/affective-marketing-300x247.png 300w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/affective-marketing-637x524.png 600w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/affective-marketing-590x485.png 590w\" data-src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/affective-marketing-637x524.png\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/26\/affective-computing-e-las-cookies-a-las-microexpresiones\/\">\n                                            <time datetime=\"2025-05-26T20:22:43+02:00\" title=\"2025-05-26T20:22:43+02:00\" >26 de May de 2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                                                    <span class=\"entry-tax\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/category\/ia\/\" title=\"View all posts in IA\" rel=\"category\" >IA<\/a>                                    <\/span>\n                                                                                                                                            <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/26\/affective-computing-e-las-cookies-a-las-microexpresiones\/\">\n                                            Affective computing: de las cookies a las microexpresiones                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/26\/affective-computing-e-las-cookies-a-las-microexpresiones\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                        \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-mc-item post-864\">\n                        <article class=\"post column-entry post-864 type-post status-publish format-standard has-post-thumbnail hentry category-comunicacion category-comunicacion-de-crisis category-psicologia-del-consumidor-2 tag-comunicacion-de-crisis tag-marketing-estrategico tag-narrativa tag-percepcion-publica tag-psicologia-del-consumidor tag-sesgos-cognitivos tag-storytelling\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/08\/apagones-tildes-y-narrativas-por-que-el-primer-relato-siempre-gana\/\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"524\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Apagones-tildes-y-narrativas-40x33.jpg\" class=\"aux-attachment aux-featured-image attachment-636.66666666667x524.295 aux-attachment-id-865  aux-preload aux-has-preview\" alt=\"Apagones, tildes y narrativas\" data-ratio=\"1.21\" data-original-w=\"1024\" sizes=\"auto\" data-srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Apagones-tildes-y-narrativas-150x124.jpg 150w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Apagones-tildes-y-narrativas-300x247.jpg 300w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Apagones-tildes-y-narrativas-768x632.jpg 768w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Apagones-tildes-y-narrativas-637x524.jpg 637w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Apagones-tildes-y-narrativas-1014x835.jpg 1014w\" data-src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Apagones-tildes-y-narrativas-637x524.jpg\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/08\/apagones-tildes-y-narrativas-por-que-el-primer-relato-siempre-gana\/\">\n                                            <time datetime=\"2025-05-08T20:59:17+02:00\" title=\"2025-05-08T20:59:17+02:00\" >8 de May de 2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                                                    <span class=\"entry-tax\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/category\/comunicacion\/\" title=\"View all posts in Comunicaci\u00f3n\" rel=\"category\" >Comunicaci\u00f3n<\/a>                                    <\/span>\n                                                                                                                                            <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/08\/apagones-tildes-y-narrativas-por-que-el-primer-relato-siempre-gana\/\">\n                                            Apagones, tildes y narrativas: por qu\u00e9 el primer relato siempre gana                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/08\/apagones-tildes-y-narrativas-por-que-el-primer-relato-siempre-gana\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                        \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-mc-item post-721\">\n                        <article class=\"post column-entry post-721 type-post status-publish format-standard has-post-thumbnail hentry category-marketing-digital category-tecnologia-y-automatizacion tag-automatizacion-de-marketing tag-eficiencia-operativa tag-herramientas-de-marketing-digital tag-ia-en-contenidos tag-inteligencia-artificial tag-marketing-b2b\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/07\/ia-y-automatizacion-en-marketing-eficiencia-sin-perder-el-alma\/\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"524\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Automatizacion-IA-y-marketing-40x33.jpg\" class=\"aux-attachment aux-featured-image attachment-636.66666666667x524.295 aux-attachment-id-724  aux-preload aux-has-preview\" alt=\"Automatizacion IA y marketing\" data-ratio=\"1.21\" data-original-w=\"1024\" sizes=\"auto\" data-srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Automatizacion-IA-y-marketing-150x124.jpg 150w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Automatizacion-IA-y-marketing-300x247.jpg 300w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Automatizacion-IA-y-marketing-768x632.jpg 768w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Automatizacion-IA-y-marketing-637x524.jpg 637w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Automatizacion-IA-y-marketing-1014x835.jpg 1014w\" data-src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/05\/Automatizacion-IA-y-marketing-637x524.jpg\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/07\/ia-y-automatizacion-en-marketing-eficiencia-sin-perder-el-alma\/\">\n                                            <time datetime=\"2025-05-07T22:03:37+02:00\" title=\"2025-05-07T22:03:37+02:00\" >7 de May de 2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                                                    <span class=\"entry-tax\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/category\/marketing-digital\/\" title=\"View all posts in Marketing Digital\" rel=\"category\" >Marketing Digital<\/a>                                    <\/span>\n                                                                                                                                            <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/07\/ia-y-automatizacion-en-marketing-eficiencia-sin-perder-el-alma\/\">\n                                            IA y automatizaci\u00f3n en marketing: eficiencia sin perder el alma                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/07\/ia-y-automatizacion-en-marketing-eficiencia-sin-perder-el-alma\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                                        <\/a>\n                                    <\/div>\n                                <\/header>\n                            \n                                                        \n                            <\/div>\n\n                        <\/article>\n<\/div><div class=\"aux-mc-item post-103\">\n                        <article class=\"post column-entry post-103 type-post status-publish format-standard has-post-thumbnail hentry category-estrategia-de-marca category-marketing category-marketing-b2b tag-customer-centric tag-estrategia-de-marca tag-marketing-b2b tag-marketing-experiencial\">\n                                                        <div class=\"entry-media\"><div class=\"aux-media-frame aux-media-image aux-image-mask\"><a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/07\/hacer-para-creer-marketing-experiencial\/\"><img loading=\"lazy\" decoding=\"async\" width=\"636\" height=\"524\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/Marketing-experiencial-40x33.jpg\" class=\"aux-attachment aux-featured-image attachment-636.66666666667x524.295 aux-attachment-id-718  aux-preload aux-has-preview\" alt=\"Marketing experiencial\" data-ratio=\"1.21\" data-original-w=\"1000\" sizes=\"auto\" data-srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/Marketing-experiencial-150x124.jpg 150w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/Marketing-experiencial-300x247.jpg 300w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/Marketing-experiencial-768x632.jpg 768w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/Marketing-experiencial-637x524.jpg 637w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/Marketing-experiencial-990x815.jpg 990w\" data-src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/Marketing-experiencial-637x524.jpg\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/07\/hacer-para-creer-marketing-experiencial\/\">\n                                            <time datetime=\"2025-05-07T21:54:14+02:00\" title=\"2025-05-07T21:54:14+02:00\" >7 de May de 2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                                                    <span class=\"entry-tax\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/category\/estrategia-de-marca\/\" title=\"View all posts in Estrategia de Marca\" rel=\"category\" >Estrategia de Marca<\/a>                                    <\/span>\n                                                                                                                                            <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/07\/hacer-para-creer-marketing-experiencial\/\">\n                                            Hacer para creer: el poder del marketing experiencial en la era de la sobreinformaci\u00f3n                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/07\/hacer-para-creer-marketing-experiencial\/\">\n                                            <div class=\"post-format format-\"> <\/div>\n                            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src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/comunicacion-crisis-40x33.jpg\" class=\"aux-attachment aux-featured-image attachment-636.66666666667x524.295 aux-attachment-id-729  aux-preload aux-has-preview\" alt=\"comunicacion crisis\" data-ratio=\"1.21\" data-original-w=\"1024\" sizes=\"auto\" data-srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/comunicacion-crisis-150x124.jpg 150w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/comunicacion-crisis-300x247.jpg 300w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/comunicacion-crisis-768x632.jpg 768w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/comunicacion-crisis-637x524.jpg 637w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/comunicacion-crisis-1014x835.jpg 1014w\" data-src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2021\/01\/comunicacion-crisis-637x524.jpg\" \/><\/a><\/div><\/div>\n                            \n                            <div class=\"entry-main\">\n                                                                                        \n                                <div class=\"entry-info\">\n                                                                    <div class=\"entry-date\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/06\/building-the-google-web-ui\/\">\n                                            <time datetime=\"2025-05-06T06:45:00+02:00\" title=\"2025-05-06T06:45:00+02:00\" >6 de May de 2025<\/time>\n                                        <\/a>\n                                    <\/div>\n                                                                                                                                    <span class=\"entry-tax\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/category\/comunicacion\/\" title=\"View all posts in Comunicaci\u00f3n\" rel=\"category\" >Comunicaci\u00f3n<\/a>                                    <\/span>\n                                                                                                                                            <\/div>\n                            \n                                <header class=\"entry-header\">\n                                \n                                    <h4 class=\"entry-title\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/06\/building-the-google-web-ui\/\">\n                                            Cuando todo tiembla, el marketing sostiene: comunicar en tiempos de crisis                                        <\/a>\n                                    <\/h4>\n                                                                    <div class=\"entry-format\">\n                                        <a href=\"https:\/\/soy.adadepaula.com\/en\/2025\/05\/06\/building-the-google-web-ui\/\">\n                     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e-con-full e-flex e-con e-child\" data-id=\"8e3d8a2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc2b92a e-con-full e-flex e-con e-child\" data-id=\"dc2b92a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a54507e aux-appear-watch-animation aux-slide-from-bot elementor-widget elementor-widget-aux_modern_heading\" data-id=\"a54507e\" data-element_type=\"widget\" data-widget_type=\"aux_modern_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"aux-widget-modern-heading\">\n            <div class=\"aux-widget-inner\"><h1 class=\"aux-modern-heading-primary\">Tengo las ideas, el enfoque y la energ\u00eda para impulsarlo\n\n<\/h1><h2 class=\"aux-modern-heading-secondary\"><span class=\"aux-head-highlight\">\u00bfListo para darle direcci\u00f3n a tu marketing?<\/span><span class=\"aux-head-after\">Construyamos algo con sentido<\/span><\/h2><\/div>\n        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data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;,&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:9,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"aux_image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<section class=\"widget-container aux-widget-image aux-alignnone aux-parent-au1f49820e\">\n    <div class=\"aux-media-hint-frame\">\n        <div class=\"aux-media-image\" >\n        \n            \n\n            \n            <img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"768\" src=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/04\/proyecto-marketing-768x768.png\" class=\"aux-attachment aux-featured-image aux-attachment-id-184\" alt=\"proyecto marketing\" srcset=\"https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/04\/proyecto-marketing-150x150.png 150w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/04\/proyecto-marketing-300x300.png 300w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/04\/proyecto-marketing-768x768.png 768w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/04\/proyecto-marketing-1024x848.png 1024w,https:\/\/soy.adadepaula.com\/wp-content\/uploads\/2025\/04\/proyecto-marketing-768x768.png 768w\" data-ratio=\"1\" data-original-w=\"1200\" sizes=\"(max-width:479px) 480px,(max-width:767px) 768px,(max-width:1023px) 1024px,768px\" \/>            \n                <\/div>\n    <\/div>\n\n<\/section><!-- widget-container -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Pienso como creativa. Act\u00fao como estratega Marketing con sentido. Cuando lo necesitas Combino visi\u00f3n, enfoque y energ\u00eda para impulsar marcas, equipos y proyectos con sentido. Cuento con m\u00e1s de 15 a\u00f1os de experiencia, 10 de ellos liderando equipos de marketing y ventas. Especialista en marketing y posicionamiento de marca. Disponible para proyectos donde se necesite [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"templates\/page-builder-content.php","meta":{"footnotes":""},"class_list":["post-122","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/soy.adadepaula.com\/en\/wp-json\/wp\/v2\/pages\/122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/soy.adadepaula.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/soy.adadepaula.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/soy.adadepaula.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/soy.adadepaula.com\/en\/wp-json\/wp\/v2\/comments?post=122"}],"version-history":[{"count":119,"href":"https:\/\/soy.adadepaula.com\/en\/wp-json\/wp\/v2\/pages\/122\/revisions"}],"predecessor-version":[{"id":914,"href":"https:\/\/soy.adadepaula.com\/en\/wp-json\/wp\/v2\/pages\/122\/revisions\/914"}],"wp:attachment":[{"href":"https:\/\/soy.adadepaula.com\/en\/wp-json\/wp\/v2\/media?parent=122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}